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INTEGRATED MARKETING PLAN, SUMMER 2018
![HarvestCares_Logo_D5.png](https://static.wixstatic.com/media/afac59_2e43f2b9f80a4265962fb8879d11ad75~mv2.png/v1/fill/w_181,h_181,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HarvestCares_Logo_D5.png)
Harvest Cares is a young nonprofit expanding educational growth opportunities to students in the Rochester City School District through access to the sport of lacrosse. During my summer internship at Dixon Schwabl, I worked with a team of eight other interns to calculate a visual rebrand and provide external communications materials that strategically addressed Harvest Cares' need for broader public awareness and fundraising.
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![HarvestCares Fundraising BusinessLetter.](https://static.wixstatic.com/media/afac59_708b157367b64cc1941a1ef4e4fec013~mv2_d_2550_3300_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_708b157367b64cc1941a1ef4e4fec013~mv2_d_2550_3300_s_4_2.png)
HarvestCares Fundraising BusinessLetter.
![HarvestCares Fundraising BusinessLetter.](https://static.wixstatic.com/media/afac59_708b157367b64cc1941a1ef4e4fec013~mv2_d_2550_3300_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_708b157367b64cc1941a1ef4e4fec013~mv2_d_2550_3300_s_4_2.png)
HarvestCares Fundraising BusinessLetter.
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![Fundraising Cold Call Script](https://static.wixstatic.com/media/afac59_2a81fb7f126c4c96812a5154cd39fb08~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_2a81fb7f126c4c96812a5154cd39fb08~mv2_d_5100_6600_s_4_2.png)
Fundraising Cold Call Script
![Fundraising Cold Call Script](https://static.wixstatic.com/media/afac59_2a81fb7f126c4c96812a5154cd39fb08~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_2a81fb7f126c4c96812a5154cd39fb08~mv2_d_5100_6600_s_4_2.png)
Fundraising Cold Call Script
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![Harvest Cares Pitch](https://static.wixstatic.com/media/afac59_3ddd23b7bb2c4fe1918899deb996c2b0~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_3ddd23b7bb2c4fe1918899deb996c2b0~mv2_d_5100_6600_s_4_2.png)
Harvest Cares Pitch
![Harvest Cares Pitch](https://static.wixstatic.com/media/afac59_3ddd23b7bb2c4fe1918899deb996c2b0~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_3ddd23b7bb2c4fe1918899deb996c2b0~mv2_d_5100_6600_s_4_2.png)
Harvest Cares Pitch
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![Harvest Cares Press Release](https://static.wixstatic.com/media/afac59_807948a6ca6f48cabe038b3a124cc8fe~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_807948a6ca6f48cabe038b3a124cc8fe~mv2_d_5100_6600_s_4_2.png)
Harvest Cares Press Release
![Harvest Cares Press Release](https://static.wixstatic.com/media/afac59_807948a6ca6f48cabe038b3a124cc8fe~mv2_d_5100_6600_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_807948a6ca6f48cabe038b3a124cc8fe~mv2_d_5100_6600_s_4_2.png)
Harvest Cares Press Release
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![Media Prep Kit/Brand Bible Front](https://static.wixstatic.com/media/afac59_6b64a94bfb774583abdd8867b9768491~mv2_d_2015_2607_s_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_6b64a94bfb774583abdd8867b9768491~mv2_d_2015_2607_s_2.png)
Media Prep Kit/Brand Bible Front
![Media Prep Kit/Brand Bible (Back)](https://static.wixstatic.com/media/afac59_4501654d47024ec3a6e96f52858b2f70~mv2_d_1700_2200_s_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_4501654d47024ec3a6e96f52858b2f70~mv2_d_1700_2200_s_2.png)
Media Prep Kit/Brand Bible (Back)
![Media Prep Kit/Brand Bible Front](https://static.wixstatic.com/media/afac59_6b64a94bfb774583abdd8867b9768491~mv2_d_2015_2607_s_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_6b64a94bfb774583abdd8867b9768491~mv2_d_2015_2607_s_2.png)
Media Prep Kit/Brand Bible Front
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![Harvest Cares Presentation (1)_Page_01](https://static.wixstatic.com/media/afac59_4607c67f754846939d3d885e7c48659a~mv2_d_3000_1800_s_2.png/v1/fill/w_980,h_588,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_4607c67f754846939d3d885e7c48659a~mv2_d_3000_1800_s_2.png)
Harvest Cares Presentation (1)_Page_01
![Harvest Cares Presentation (1)_Page_02](https://static.wixstatic.com/media/afac59_cd8e9db666964712b3a9c7724b4562ff~mv2_d_3000_1800_s_2.png/v1/fill/w_980,h_588,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_cd8e9db666964712b3a9c7724b4562ff~mv2_d_3000_1800_s_2.png)
Harvest Cares Presentation (1)_Page_02
![Harvest Cares Presentation (1)_Page_57](https://static.wixstatic.com/media/afac59_bd51d1ad609a4ab7b22c7157399ec295~mv2_d_3000_1800_s_2.png/v1/fill/w_980,h_588,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_bd51d1ad609a4ab7b22c7157399ec295~mv2_d_3000_1800_s_2.png)
Harvest Cares Presentation (1)_Page_57
![Harvest Cares Presentation (1)_Page_01](https://static.wixstatic.com/media/afac59_4607c67f754846939d3d885e7c48659a~mv2_d_3000_1800_s_2.png/v1/fill/w_980,h_588,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/afac59_4607c67f754846939d3d885e7c48659a~mv2_d_3000_1800_s_2.png)
Harvest Cares Presentation (1)_Page_01
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