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PRL 214, FALL 2018 PROJECT
SOCIAL MEDIA NEWS RELEASE
MGM Resorts Announces "Teddy Roosevelt's 160th Birthday Bash" to Benefit the National Park Foundation
October 30, 2018: 12:30 p.m.
News Facts
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MGM Resorts International will host “Teddy Roosevelt’s 160th Birthday Bash” on February 12, 2019 at the Bellagio Hotel and Casino to support the National Park Foundation.
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This is a first-of-its-kind event for both MGM Resorts and the National Park Foundation.
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The Bellagio will get a fresh look for the evening with elegant birthday decorations for Teddy Roosevelt and artwork depicting America’s most cherished natural wonders.
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The event will kick off at 7:00 p.m. with a rendition of “Happy Birthday to You” by Willie Nelson. The Bellagio’s casino will close at 2:00 a.m., February 12, 2019, with doors reopening at 6:00 p.m.
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Special-edition, commemorative chips and cards, which feature Teddy Roosevelt and our national parks, will be used at the Bellagio tables.
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Commemorative chip and card sets will be available for purchase for $30. Proceeds from commemorative set and artwork sales will go to the National Park Foundation, which will also receive a portion of the night’s casino profits.
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No entry fee or registration is required; the event will be open to any adult over 21.
Quotations
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“To honor a larger-than-life personality, like President Roosevelt, we knew that we had to pull out all the stops for his 160th birthday. The hours of hard work that we’re investing into this evening speak to Teddy Roosevelt’s enduring legacy and the importance of the National Park Foundation’s work.”—MGM Resorts Chairman and CEO Jim Murren
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“Even when it was just a kernel of an idea, the MGM Resorts team brought such an abundance of enthusiasm for this project. We’re so proud that MGM Resorts has taken charge with national parks conservation in its fight for environmental sustainability.”—National Park Foundation President and CEO William Shafroth
Multimedia:
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One photo (hi/lo resolution): First look at commemorative chip and card set for February 12
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One photo (hi/lo resolution): Teddy Roosevelt at Yosemite National Park
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One photo (hi/lo resolution): A classic game of Texas Hold 'Em at the Bellagio
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One photo (hi/lo resolution): This photograph of Denali National Park is one of many for sale at the event
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One photo (hi/lo resolution): Legendary country singer, Willie Nelson, will kick off the evening​
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One video: "You Are the Parks"
Related Links:
About MGM Resorts International, the National Park Foundation and Teddy Roosevelt
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MGM Resorts is a global leader in entertainment, gaming and hospitality with 78,000 employees and, in 2017, revenues of $10.77 billion.
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The National Parks Foundation, the official nonprofit partner of the National Park Service, generates private support and builds strategic partnerships to protect and enhance America’s national parks.
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Teddy Roosevelt was the 26th President of the United States and an early champion of wildlife conservation.
For More Information
Chris Parsons, Senior V.P. of Public Relations
(702)822-3044, ChrisParsons@mgmresorts.com
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The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, October 2018. All information is intended to be sourced appropriately.