STRATEGIC TEAM BUILDING, 2020
The Syracuse Sport Business Conference (SSBC) was created by undergraduate SU students (and backed by Syracuse University's Falk College) to create an intimate setting where sport and business can interact in an educational environment that promotes career growth among attendees. I joined the founding group to spearhead platform presences, brand development and talent acquisition for the inaugural conference. Here's the strategic talent development initiative that I undertook to position SSBC for long-run engagement, relevance and flexibility, despite COVID-19 cancellation.
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IT STARTS WITH TALENT
Our organizational goal for the Marketing-Communications division was to build a full-service internal agency with a can-do spirit. To meet that goal, we cultivated campus talent who were: technically savvy, entrepreneurial and creatively versatile. Check out our team flow:
CONNOR
Project Manager
JON
Direct Channel Manager
DAN
Digital Platform Strategist
CHRIS
V.P. Comms.
JAKE
V.P. Marketing
RYAN
President, MarComm
DANIELLE
Media Relations Lead
AL
Brand Designer
ALEX
Social Media Analyst
